21KM
21KM is a Quebec running-apparel brand built for every runner, from a first 5 km to
seasoned racers. Telos Machina is building the Shopify storefront: cinematic homepage,
custom product and collection pages, a seasonal drop model and email automations.
Storefront in finalization ahead of the launch on 21km.ca.
The brief
A first drop, a community to build, and one clear requirement: the brand has to feel accessible to everyone who runs, without ever looking cheap. Serious and premium, but never out of reach.
Approach
A Shopify storefront built for the rhythm of drops: an always-on core, rotating seasonal drops, a smooth product journey and automations that follow the cadence. Strong identity, cinematic opening, bold brand presence.