Atelier Annie Dallaire
Atelier Annie Dallaire does custom upholstery and trim for marine and classic-auto
work: boat seats, canvas covers, classic-car interiors. From quote to delivery, one
artisan. Telos Machina is building the bilingual showcase site that puts the workshop
first and positions the business on North Shore searches. Next.js on Cloudflare. Site
in preparation ahead of the anniedallaire.ca launch.
The brief
A solo artisan, a book dominated by powerboats, and a trade that sells on trust, not status. The goal: a site that shows the quality of custom work, speaks to boat and classic-car owners, and stays true to a plain, direct voice.
Approach
Architecture derived from real demand, not an internal taxonomy: trade pages follow the market's searches, powerboat first. Identity and workshop photography in service of the craft, never decoration.