El Rosa Mexicano
El Rosa Mexicano is an art gallery where flowers are one medium among canvas,
digital prints and fluorescent works. Telos Machina is designing the online
experience: a gallery first, a shop second, built around a UV relight that genuinely
re-lights the work. Hybrid Next.js + headless Shopify, on rosamexico.ca.
In progress.
The brief
The artist is the brand. A visitor should feel they walked into a gallery, not a store that shows art. Commerce exists, but it serves the gallery instead of leading it.
Approach
An interface that puts the artist's body of work at the center, with a UV relight as the signature interaction. Shopify stays invisible to the visitor: it powers checkout, inventory and self-editing, and never leads the navigation.