Gazon Net
Full rebuild: new visual identity, demand-driven content architecture, local SEO
for the Montérégie. The new site is ready — putting gazonnet.ca
live waits on the team's operational transition.
The brief
Gazon Net has been operating in the Montérégie for several seasons with a stable customer base and very tidy service — but a dated online presence and almost no local SEO footprint. The goal: a site that reflects the quality of the field service, ranks for "lawn care + city" searches across the Rive-Sud, and converts quote requests better.
Approach
Started with a local-demand analysis (volumes, seasonality, direct competitors' queries). The site architecture is derived from real demand — not from internal taxonomy — so each service-area page maps to an actual search cluster.
The visual identity was rebuilt in parallel to give the site a coherent, professional feel: new mark, palette, on-site photography — without falling into generic "landscaping company" territory.
Next steps
- Go live on
gazonnet.ca(domain transition in progress) - Activate Google Business Profile + first customer reviews
- Track positions on priority local queries (3 months)